Competitive Event Information

2026-2027 Updates

All Competitive Events

Evaluation forms for ALL competitive events in DECA’s Competitive Events Program have been updated. Outlines for Prepared Events have also been updated.

Integrated Marketing Campaign events

Competition for the three Integrated Marketing Campaign competitive events (Event, Product, and Service) will now start competition at the District Conference; students will need to qualify to advance on to the State Conference.

Pitch decks needs to be uploaded one week prior to your District Conference date.

School Based Enterprise

A non-refundable, required $25 application fee is required for each submission. An invoice will be automatically generated and emailed to the chapter advisor. Payment must be received in order to complete the Certification or Re-Certification process.

DECA Chapter Campaigns

The use of Adobe Express as part of the DECA Chapter Campaigns submissions is required. For the Promotional Campaign, Adobe Express must be used for one outreach activity. For the Community Service Campaign, Adobe Express must be used for the form of publicity or promotion. Adobe Express for Education is available to all DECA chapters; ask your  DECA Advisor for access.

New Pilot Event:
AP Business Challenge

Michigan will be piloting a new event: AP Business Challenge. Teams of 1-3 will compete at the State Conference to qualify to compete at the International Conference.

It is a sales-pitch much like Shark Tank. Students must be enrolled in or have completed AP Business to be eligible to compete in this event. More information will be posted in the late fall.

Events that start competition at the District Conference

Principles Events 

Open only to first year members who are not Seniors

  • Principles of Business Management (PBM)
  • Principles of Entrepreneurship (PEN)
  • Principles of Finance (PFN)
  • Principles of Hospitality and Tourism (PHT)
  • Principles of Marketing (PMK)

 

Professional Selling & Consulting Events

  • Financial Consulting (FCE)
  • Hospitality & Tourism Professional Selling (HTPS)
  • Professional Selling (PSE)

Individual Series Events

  • Accounting Applications (ACT)
  • Apparel & Accessories Marketing (AAM)
  • Automotive Services Marketing (ASM)
  • Business Finance (BFS)
  • Business Services Marketing (BSM)
  • Entrepreneurship Series (ENT)
  • Food Marketing (FMS)
  • Hotel and Lodging Management (HLM)
  • Human Resources Management (HRM)
  • Marketing Communications (MCS)
  • Quick Serve Restaurant Management (QSRM)
  • Personal Financial Literacy (PFL)
  • Restaurant and Food Service Management (RFSM)
  • Retail Merchandising (RMS)
  • Sports and Entertainment (SEM)

Team Decision Making Events

  • Business Law & Ethics (BLTDM)
  • Buying and Merchandising (BTDM)
  • Entrepreneurship (ETDM)
  • Financial Services (FTDM)
  • Hospitality Services (HTDM)
  • Marketing Management  (MTDM)
  • Sports & Entertainment Marketing (STDM)
  • Travel & Tourism Marketing (TTDM)

District Prepared Events

  • Innovation Plan (EIP)
  • Start-Up Business Plan (ESB)
  • NEW for 2026-2027 
    • Integrated Marketing Campaign-Event (IMCE)
    • Integrated Marketing Campaign-Product (IMCP)
    • Integrated Marketing Campaign-Service (IMCS)

Events that start competition at the State Conference:

Business Operations Research Events

  • Business Services Operations (BOR)
  • Buying & Merchandising Operations (BMOR)
  • Finance Operations (FOR)
  • Hospitality & Tourism Operations (HTOR)
  • Sports & Entertainment Marketing Operations (SEOR)

Project Management Events

  • Business Solutions Project (PMBS)
  • Career Development Project (PMCD)
  • Community Awareness Project (PMCA)
  • Community Giving Project (PMCG)
  • Financial Literacy Project (PMFL)
  • Sales Project (PMSP)

Entrepreneurship Events

  • Business Growth Plan (EGB)
  • Franchise Business Plan (EFB)
  • Independent Business Plan (EIB)
  • International Business Plan (IBP)

State Conference-Only Events

  • Chapter Awards Program (MICAP)
  • Ethics Team Event (MIETH) (Seniors only)
  • Gold Merit Award Program (MIGMAP)
  • Leadership & Teamwork (MILTW) (non-Seniors only)
  • School Based Enterprise (MISBE) – Competition of the SBE presentation at the State Conference is optional for Gold-level Re-Certified and Certified chapters.

Events that are Direct to the International Conference:

Refer to the event’s guidelines for complete information on the qualifying process.

  • School Based Enterprise – Food Operations (SBEF) 
  • School Based Enterprise – Retail Operations (SBER)
  • Stock Market Game (SMG)
  • Virtual Business Challenge Accounting (VBCAC)
  • Virtual Business Challenge Entrepreneurship (VBCEN)
  • Virtual Business Challenge Fashion (VBCFA)
  • Virtual Business Challenge Hotel Management (VBCHM) 
  • Virtual Business Challenge Personal Finance
  • Virtual Business Challenge Restaurant (VBCRS)
  • Virtual Business Challenge Retail (VBCRT)
  • Virtual Business Challenge Sports (VBCSP)

Eligibility Requirements

All students must be submitted DECA members before registering for any competition or conference.  Membership invoices must be paid by February 15th to be eligible to compete and attend at the International Conference.

Students may compete in only one competitive event, with the exception of:

  • Chapter Awards Program (MICAP) – students may also compete in a roleplay event that takes place on Friday at the State Conference.
  • Merit Awards Program (MIGMAP) – students may also compete in a roleplay event that takes place on Friday at the State Conference.
  • School Based Enterprise (MISBE) – students may also compete in an event that takes place on Thursday or Friday afternoon at the State Conference.
  • Online Events (see bottom of this page for more information)

Events that have Specific Eligibility Requirements:

  • The five Principles Events are open to first-year DECA members only who are Freshman, Sophomores, and Juniors. (The student must not have been on the chapter’s membership roster last year, even if they did not compete).  
  • Leadership and Teamwork Event (MILTW) is a three person team event, only open to DECA members who are Freshman, Sophomores, and Juniors. This event competes only at the State Conference.
  • Ethics Team Event (MIETH) is a two person team event, only open to DECA members who are Seniors. This event competes only at the State Conference.
  • Business Growth Plan (EBG) is a prepared event that starts at the State Conference.  The guidelines stipulate that all participants must be documented owners/operators of the business used in the project.  A parents’ business does not qualify.  Sufficient documentation of ownership must be included in the written project (notarized affidavit of ownership, business licenses, certificates of insurance, tax filings, and local business permits. Insufficient documentation of ownership include items that are less official such as webpages, business cards, and promotional materials.)
  • Pilot Event: AP Business Challenge – Students must be enrolled in or have completed AP Business to be eligible to compete in this event. 

Registration and Numbers Allowed Per Chapter Per Event

All students must be registered for the conference through the Chapter Registration Portal prior to the posted deadline.

Michigan DECA has a policy that limits the number of students each chapter can register in each event.  Please refer to the link to the right for more information.

Comprehensive Exams

DISTRICT CONFERENCE

  • Online testing will be utilized for all Michigan DECA District Conferences.
  • Exam scores will be added to the judged event score at the conference.
  • District Conference Testing will be administered online during the online testing window by the chapter.
  • Chapter Advisors will choose 2 days and times to administer the online Comprehensive Exam during the testing window of November 30-December 3, 2026.

STATE CONFERENCE

In-person testing at the State Conference will take place during the event orientation. The three Integrated Marketing Campaign events will take their test on Friday at 10:00am.

For competitors with a school-related reason for not attending the orientation on Thursday, there will be makeup test times available on Friday at 10:00am or 3:00pm.  Chapter Advisors will need to submit the form to request a reschedule of testing for each competitor.

All competitors must have a photo ID.

Competitive Event Cancellation Policy

CHANGES AFTER DISTRICT CONFERENCE ONLINE TESTING

After online testing, all event changes must to be to an event that takes the same test as the one taken (i.e., Professional Selling to Retail Merchandising), or to an event that does not have a comprehensive exam (i.e., one of the five pitch deck events).

TEAM DECISION MAKING EVENT CHANGES

Team Decision Making Events require a minimum number of team members (two students); a student is not allowed to compete individually in these events.

Before or at the District Conference:
If one member of a team does not attend, the attending student will be automatically moved into the corresponding individual event:
  • Business Law & Ethics (BLTDM)   ->   Human Resources Management Series (HRM)
  • Buying and Merchandising (BTDM)   ->   Retail Merchandising Series (RMS)
  • Entrepreneurship (ETDM)   ->   Entrepreneurship Series (ENT)
  • Financial Services (FTDM)   ->   Business Finance Series (BFS)
  • Hospitality Services (HTDM)   ->   Hotel & Lodging Management Series (HLM)
  • Marketing Management (MTDM)   ->   Marketing Communications Series (MCS)
  • Sports & Entertainment Marketing (STDM)   ->   Sports & Entertainment Series (SEM)
  • Travel & Tourism Marketing (TTDM)   ->   Hotel & Lodging Management Series (HLM)
After the District Conference:
If one member cannot attend the next level of competition, no one may be substituted in his or her place, and the remaining team member CANNOT move into another event. The students qualified as a team, so they must either compete as a team, or cancel as a team – and not advance to the next level of competition. The chapter Advisor must submit the Qualifier Not Attending form by February 1st so the alternate can be called up to compete in place of the qualifying team.

PREPARED EVENT CHANGES

Once qualified, team members may NOT be substituted between the District, State, and International Conferences.

Teams are allowed to have members drop out of the competition, with the remaining members allowed to compete at the District, State, or International Conferences.

Online Competitive Events

DECA offers eight Virtual Business Challenges (Accounting, Entrepreneurship, Fashion, Hotel, Personal Finance, Restaurant, Retailing, Sports) though Knowledge Matters. There is also the Stock Market Game, and several other online Challenges.

Michigan DECA does not offer competition for these online events at the District or State Conferences. 

Students who are named as qualifiers in these events will proceed directly to the International Career Development Conference, through the process established by DECA Inc. These students will not attend the District or State Conferences unless they are competing in another event.

Students CAN compete in the online events and also compete in any event at the District and State Conferences.  

If students qualify for competition at the International Conference in the online event, and also an event at the Michigan State Conference, then a choice will need to be made, as they cannot do both at the International Conference.

Back To Top