State Career Development Conference

State Career Development Conference

March 8-16, 2021

State Conference Schedule

All non-competition activities will be available through SCHED, our conference platform.  An email will be sent to all conference participants on Monday, March 8, 2021 so they can access the conference sessions and activities.

Monday, March 8, 2021 at 7:00 p.m.  Opening Session

Tuesday, March 9, 2021 at 4:00 p.m. DECA Bingo for Student Members

Tuesday, March 9, 2021 until Wednesday, March 31, 2021 Diamond Talks
A series of Motivational and Personal Development Presentations prepared exclusively for Michigan DECA members from a variety of business professionals and speakers.

Wednesday, March 10, 2021 at 4:00 p.m. State Officer Candidate Speeches
All Voting Delegates must attend this session. The session will also be available on-demand once the original airing has taken place.

Thursday, March 11, 2021 at 4:00 p.m. DECA Kahoot!

Thursday, March 11, 2021 at 7:00 p.m. MME and DECA Advisor Meeting and Social
An opportunity to connect with fellow marketing teachers and advisors.

Thursday, March 11, 2021  CORRECTION: Friday, March 12, 2021  State Officer Election
A ballot will be emailed to each registered voting delegate

Wednesday, March 17, 2021 at 12:30 p.m. Awards Session
The Awards will be presented in the same order that competition is scheduled. The session will also be available on-demand once the original airing has taken place.


Competition Schedule

Please note: due to the virtual nature of the competition this year, students will only participate in one roleplay.


Tuesday, March 9, 2021 9am to 1pm
Apparel & Accessories Marketing (AAM)
Automotive Services Marketing (ASM)
Business Finance (BFS)
Business Services Marketing (BSM)
Entrepreneurship Series (ENT)
Food Marketing (FMS)
Hotel & Lodging Management (HLM)
Human Resources Management (HRM)
Marketing Communication (MCS)

Wednesday, March 10, 2021 9am to 1pm
Quick Serve Restaurant Management (QSRM)
Restaurant & Food Service Management (RFSM)
Retail Merchandising (RMS)
Sports & Entertainment Series (SEM)
Principles of Business Management (PBM)
Principles of Finance (PFN)
Principles of Hospitality & Tourism (PHT)
Principles of Marketing (PMK)
Professional Selling Event (PSE)
Hospitality & Tour Prof Selling (HTPS)
Financial Consulting (FCE)

Thursday, March 11, 2021 9am to 1pm
Business Law & Ethics TDM (BLTDM)
Buying & Merchandising TDM (BTDM)
Entrepreneurship Team (ETDM)
Financial Services TDM (FTDM)
Hospitality Services TDM (HTDM)
Marketing Management TDM (MTDM)
Sports & Entertainment TDM (STDM)
Travel & Tourism TDM (TTDM)
Leadership & Teamwork (LTW)
Ethics Team Event (ETH)

Friday, March 12, 2021 9am to 2pm
Business Services Operations (BOR)
Buying & Merchandising Operations (BMOR)
Financial Operations (FOR)
Hospitality & Tourism Operations (HTOR)
Sports & Entertainment Operations (SEOR)
Business Solutions Project (PMBS)
Career Development Project (PMCD)
Community Awareness Project (PMCA)
Community Giving Project (PMCG)
Financial Literacy Project (PMFL)
Sales Project (PMSP)
Business Growth Plan (EBG)
Franchise Business Plan (EFB)
Independent Business Plan (EIB)
Start-Up Business Plan (ESB)
Chapter Awards Program (CAP)
Gold Merit Awards Program (GMAP)
Innovation Plan (EIP)
International Business Plan (IBP)
Integrated Marketing Campaign – Event (IMCE)
Integrated Marketing Campaign – Product (IMCP)
Integrated Marketing Campaign – Service (IMCS)
School Based Enterprise (SBE)


Registration Information

Cancellations must be submitted through the Conference Registration Portal or on the Refund Request Form to receive your chapter’s refund, and must be submitted by the chapter advisor.  Depending on the date submitted, there might be only a partial refund available.  There are no refunds after February 26, 2021.

Cancellation and Substitution Policy
Please review the full Cancellation and Substitution policy; students will not be able to compete if one member of the team is unable for any reason to attend the next level of competition.

State Conference T-Shirts
All paid participants of the State Conference will receive a State Conference T-Shirt.  Shirts will be shipped to the chapter advisor.

Delegate Code of Conduct Forms
Each delegate, student and adult, must sign the Delegate Code of Conduct Form. This form must be hand-carried to the conference by the Chapter Advisor. Do not send them to the Michigan DECA office.

Dress During the Conference
Business attire is required for all scheduled sessions and activities.

Election Information

Those wishing to run for office will need to successfully pass through the Candidate Screening.  The virtual screening is scheduled for Saturday, February 6, 2021. The online application must be received by January 29, 2021. Complete information on the candidate nominating and election process is available on the Running for State Office page for more details.

State Officer Election: Election activities for the 2021-22 Executive Council:

  • Each chapter must pre-select and register their Voting Delegates when they submit their Conference Registration.
  • State Officer Candidates will be announced during the Opening Session.
  • State Officer Candidates will give their speeches during a Campaign Session on Wednesday, March 10, 2021.
  • Voting Delegates will vote electronically on Friday, March 12, 2021. Voting information will be sent at a later date.
  • Election results will be announced during the Awards Session.

Voting Delegates

The role of a voting delegate is an important one. Voting delegates are required to attend the candidate speeches and are encouraged to meet each candidate prior to the election session. Notice: All Voting Delegates must be registered for the conference.

Number of Voting Delegates per Chapter Membership

According to the Constitution, each chapter is allowed one voting delegate per 40 members or a major fraction thereof.  See the table below for the number of voting delegates based on chapter size.

      • 1 voting delegate for chapters that have 1 to 61 members
      • 2 voting delegates for chapters that have 62 to 101 members
      • 3 voting delegates for chapters that have 102 to 141 members
      • 4 voting delegates for chapters that have 142 to 181 members
      • 5 voting delegates for chapters that have 182 to 221 members
      • 6 voting delegates for chapters that have 222 to 261 members
      • 7 voting delegates for chapters that have 262 to 301 members
      • 8 voting delegates for chapters that have 302 to 341 members



COVID Precautions while competing for ALL students

Students competing from the school must follow the school’s policy regarding wearing masks and social distancing.

Students competing from home by themselves or with someone else that also resides in the home do not have to wear masks.  If competitors on a team do not reside in the same home, they must wear masks if they are competing from the same location.



2021 Written Event Competition Overview

Michigan DECA will follow the DECA Guidelines for all written events.  Due to the virtual nature of completion this year, some of the processes we use for the events have changed.  These changes are outlined below:

  1. The portal to upload written events will open on February 12, 2021, and close on February 16, 2021. Once all events have been uploaded to the judging portal by the chapter advisor, Michigan DECA staff will upload the projects to Turn-it-in.  Volunteers will penalty point the projects, and then Judges will evaluate the written portion.  The only events that do not have to be uploaded are the Chapter Awards Projects and School-Based Enterprise.  The Ethics Team Event must be uploaded between March 1 and March 5, 2021.  Additional information on that event will be in next week’s update.
  2. We prefer actual signatures on the Statement of Assurance, but because of remote learning, we will accept electronic signatures this year only. We will still penalize the project if a signature is missing.  This includes the chapter advisor’s signature.
  3. Judges that participate in the presentation portion of the competition on March 12, 2021, will have access to the complete written event that they will be judging. They will be instructed to review only the executive summary prior to evaluating the presentation.  They will not be evaluating the written portion of the project.
  4. Written Event participants will present using Doxy, the same platform that we used for District Conferences.
  5. Chapters will be provided the opportunity to reserve a day so they can practice using Doxy with their members. They will be able to reserve one day for every ten projects that they submit.  This sign up will open on February 17, 2021, for chapters to select a date between February 19, 2021, and March 5, 2021.
  6. Students will be able to show premade visuals for the written, consulting, and selling events. We recommend that the visuals are in a PowerPoint format. We have found that display boards are hard to view/read.
  7. After discussing the visuals with Judges that evaluated at the district competition in the selling and consulting events, we have the following recommendations. Please note that these are not requirements.
    1. The judges stated that they are more interested in seeing the students present their findings. The visuals are secondary.
    2. Too often, the students kept asking, “can you see this” when they had display boards, and that question interrupted the flow of their presentation.
    3. We recommend for the students open their presentation without any visuals, then incorporate a few visuals that support their work, then return to complete the presentation without any visuals.
    4. While it is no longer a requirement to allow time for questions from the judges, we recommend leaving a few minutes at the end for questions from the judges during this virtual competition. We often hear of judges scoring a bit lower when they are not afforded this opportunity.
  8. The time limits noted in the guidelines will be enforced by the Event Coordinator.


Student Procedures for All Competition

  1. You will receive an email the afternoon before your presentation from Michigan DECA that provides a one-hour window of when you will login to compete.
  2. On the competition day, during your one-hour window, you will receive an email from the Event Coordinator that indicates that it is time for you to compete, and the link to the judging room.  You will have ten minutes to login to the competition prep-room.
  3. When you login, you will see your event information.
    • Written Event, Selling, and Consulting Event (FCE, HTPS, PSE) participants will wait in that room until they are called in to present to the judge. It will look like a plain webpage.
    • Individual Series and Principle Event participants will have 10 minutes to review the case study that is on the webpage.  After 10 minutes you will be called in to compete.
    • Team Event Participants will have 30 minutes to review the case that is on the webpage. After 30 minutes you will be called in to compete.
    • Note: if competition becomes backed up, you may experience longer wait times in the prep room.  If you have questions, you can message the Event Coordinator or your chapter Advisor.
  4. Because of social distancing requirements, team members should compete from their own home, unless they reside in the same household. Both members should log into the prep room when instructed to do so.   During the prep time, you should plan to communicate by using a phone, since you will not be able to do so when you are in the prep room.

Competition reminders for all Events

  1. Students should be dressed in business attire.
  2. You will participate in only one roleplay this year.
  3. You are not allowed to have assistance from anyone other than your team member(s) while in the prep room or when competing.
  4. The event will be presented to you through your reading of Performance Indicators and Event Situation. You may make notes during your prep time to use during your presentation.
  5. Only for the 2020-21 year, your prep time is open book, you may use other materials or a second device during your prep time. These materials may not be shown during your presentation with the judge. You will be penalized 20 points if you show any materials prepared in advance, or for showing any devices or props to the judge (participants in Written, Selling, and Consulting Events are exempt from this rule).
  6. You will be responsible for supplying your own paper and pencil or pen with black or blue ink. No other colors of ink, wide markers, materials, props or pre-made visuals may be used (participants in Written, Selling, and Consulting Events are exempt from this rule).
  7. Because of the virtual format for the event, the judge may not be able to see any drawings that you create during your prep time. Please be prepared to describe them during your presentation with the judge(s).
  8. If you are participating from school – Turn in all your notes and event materials when you have completed the event to your chapter advisor.
  9. If you are participating from home – All your notes and event materials must be disposed of when you have completed the event.
  10. Participants competing from home must also complete the Judged Event Honor Code after you have competed.
  11. You may not discuss the event with anyone, until you receive your evaluation form back from your advisor.
  12. Please contact your chapter advisor if you have any questions on these procedures.
  13. We wish you well with your presentation to the judge!


Certificates of Excellence
Michigan DECA will issue Certificates of Excellence to all competitors that score above 70 on each aspect of competition.  The certificates will be mailed to chapter advisors after the conference.

Medallions and plaques will be shipped to chapter advisors after the conference.


Conference Assistance
To have a successful conference, all adults will need to assist with the conference.  Advisors will be pre-assigned by members of the Advisor’s Council to work a competitive event.  All individuals are required to assist during their assigned time.  Because this assistance is important, advisors who do not assist during their entire assigned time, will have letters stressing the importance of their assistance and their absence sent to their school principal.

If a judge will also be serving as a chaperone for the chapter’s proper adult-to-student ratio as described above, then chapter must pay for the judge’s conference registration fee.  There is no charge for judges if your chapter has reached the proper adult-to-student ratio, as described above.  Registration materials and meal tickets will only be provided to Adults that pay the conference registration fee.

Planning Ahead? Future conference dates:

  • March 10-12, 2022 in Detroit, Michigan
  • March 9-11, 2023 in Detroit, Michigan