Central Region Leadership Conference

Detroit, Michigan

November 16-18, 2018

The 2018 Central Region Leadership Conference has been designed to excite DECA members and to maximize their involvement with DECA Introduce members to new ideas, trends, business professionals, colleges, and other DECA members from all around the Midwest.


Friday Highlights

Detroit Tours
Tours are available to those that have pre-purchased tickets.  Tours will be held Friday afternoon for members to experience the Detroit buzz that is being hyped by publications across the US. These activities will help you understand why so many companies have decided to move to downtown Detroit to attract young motivated workers. Some tours will also be available on Saturday afternoon.

The conference will officially start with an action packed opening session designed inform and engage participants with all of the unique opportunities available over the weekend.

Friday Keynote Speaker – Phil M. Jones “By no means your typical speaker.”
Phil Jones has made it his life’s work to de-mystify the sales process, re-frame what it is to “sell” and help audiences to learn new skills that empower confidence, overcome fears and instantaneous impact bottom line results. Phil’s famous for not just talking about the strategies, but showing his audiences “Exactly” how to use them. By teaching the exact word choices to increase influence and persuasion, audiences walk away with increased confidence from knowing “Exactly What To Say” and with an insatiable hunger to put their new learnings into action. Mr. Jones has delivered over 2,000 presentations in over 50 countries across five continents, which is guaranteed to deliver a positive impact on your success. Each delegate will receive a copy of his Amazon #1 bestselling book Exactly What to Say: The Magic Words for Influence and Impact.


After the Opening Session, delegates will attend fast paced workshops on leadership and DECA activities and events to help each person maximize their understanding of all that DECA has to offer. These workshops will be presented by your International officers, chapter advisors and leadership professionals.


Mock Competition
Mock competitions for members to apply what they have learned in the classroom to real life business situations. A 50 question Business Administration Core Examination will be offered for members to take Friday afternoon and evening. A judged roleplay scenario will take place on Saturday.


Social Activity
A dance will be held Friday night so members can meet other DECA members from across the region. Because of the short nature of the Dance, DECA members will be required to remain in business casual attire and show that they have attended the first two rounds of workshops.


Marketing and Career Fair
Participants can visit the Marketing and Career Fair Exhibits from 4:30 to 8:00 p.m. on Friday and 9:00 a.m. to 2:00 p.m. on Saturday. Exhibits will range from school store vendors, colleges, DECA Images and companies interested in recruiting DECA members.


Saturday Highlights

Mock Competition
Mock competitions continue from Friday’s exam with an  individual role play scenario on Saturday.  All participants will receive their evaluation forms back so they can better understand DECA’s competitive event program for the upcoming competition season. The top 20 scores will be recognized at Sunday’s Closing Session. Members will receive recognition for each individual activity. Because this is a mock competition, we will not determine overall placement with the competition.


Career Focused Workshops
Saturday will start with a mix of career focused workshops and DECA and leadership sessions dedicated to DECA activities and programs.


Connecting with Detroit
After participating in the workshops, delegates will travel to a local business to learn firsthand about how their business operates. Various tour options will be available for the afternoon. Tours will open for pre-purchase on October 1, 2018. Stay tuned to the CRLC email updates for more information.


Professional Development for Chapter Advisors
A series of professional development activities will be held for chapter advisors. The sessions will be a combination of workshops on DECA activities and events. The workshops will be coordinated by the MBA Research Center and presented by Certified DECA Trainers, as well as other teaching professionals.


A Night of Entertainment
After an amazing day of workshops and adventures bring all your energy to the Saturday Night Entertainment! It’s a party like you’ve never seen. Connect with other delegates on the Detroit Princess, which features four floors of entertainment – the first floor will feature a local favorite pop/rock band: The Killer Flamingos, the second floor will have Karaoke and a magician, the third floor will have casino style games and the top deck will be designed for delegates to hang out and view the Detroit and Windsor, Canada skylines.


Sunday Highlights

Closing Session
The closing session is being designed to bring all of the connections from the weekend together, into a way that will provide practical information to assist students with their career and participation in DECA activities. The session will be held in the Renaissance Ballroom of the Detroit Marriott Hotel.

Conference Registration 
All students, advisors, chaperones and family members must be registered. The registration fee includes all conference materials, speakers’ fees, entertainment, and other costs associated with the conference. Each participant will also receive a conference shirt. Please indicate a size for each registered participant on the chapter’s registration form.

The Chapter Registration Form and Housing Registration Form are due October 19, 2018. No additions will be accepted after October 19, 2018, although cancellations and substitutions will be accepted after this date in accordance with the Registration Fee Refund Policy.


Refund Policy
All cancellations must be submitted on the Official Cancellation Form to Ann Day, in order to receive a refund. Please do not phone in corrections.
For registration cancellations received before October 19, 2018, a full refund will be issued.
For registration cancellations received by November 1, 2018, a $50.00 refund per registration will be issued. This applies to the registration fee only.
For registration cancellations after November 1, 2018, no refund is available.
Substitutions are allowed up to on-site registration on November 16, 2018.
The Detroit Marriott must be notified by November 12, 2018 of all room changes.


Supervision Quota
The required chaperone ratio is one registered adult per 10 students. Please ensure that your registration is in accordance with this policy. All advisors will be responsible for monitoring behavior in sessions and at the conference, conducting room checks at curfew and providing supervision in the hotel.


Student Code of Conduct form
To be eligible to attend the Central Region Leadership Conference, the student must have earned the right to attend by demonstrating desire to participate fully in all scheduled conference activities, and a commitment to live by the CRLC Code of Conduct while attending. Permission from the local advisor, the school and the student’s parent/guardian to attend are also required. A signed copy of the CRLC Code of Conduct is required to be turned into your chapter’s advisor and brought to the conference.


Advisor Code of Ethics form
Each advisor is expected to read and follow the CRLC Advisor Code of Ethics form. A signed copy is to be brought to the conference.


Hotel Information
The Detroit Marriott at the Renaissance Center will serve as the headquarters hotel and will house all conference attendees. All delegates must reside at the assigned hotel for the conference.  Each chapter must submit the CRLC Housing Form by the October 19, 2018 deadline.  Submission instructions are in the form.

Detroit Marriott, 400 Renaissance Drive West, Detroit, Michigan 48243 phone 313.568.8000


Housing Registration / Substitutions / Cancellations
Only the chapter advisor will be able to make and adjust room reservations. No individual reservations or individual school registrations will be accepted. If your chapter wishes to share rooms with other chapters, please make those arrangements among yourselves. The Housing Registration Form is due to the Detroit Marriott by October 19, 2018.  The Detroit Marriott must be notified by November 12, 2018 of all room changes.


Hotel Check-In Procedure
Advisors will be responsible for obtaining room keys from the property and distributing them to their chapters. Hotel check-in begins at 3:00 p.m.

Hotel Check-Out Procedure
Prior to departure, each chapter advisor must make certain that all incidental room charges for their rooms are paid. Check-out is 12:00 noon.


Parking at the Renaissance Center
Overnight Self-Parking is available for $15 to $25 per day with no in/out privileges, depending on the parking lot. Additional information will be sent with the conference confirmation.

Overnight Valet Parking is $35.00 per day with unlimited in/out privileges.

Bus Parking
We recommend for schools that need overnight bus parking, to arrange for their driver to stay at The Edward Hotel in Dearborn, Michigan, which is approximately 11 miles from the Detroit Marriott. This hotel offers a special rate for our drivers and free overnight parking. The hotel is also across the parking lot from a suburban mall, that will offer many dining choices for your driver. Please contact Dave Wait to make these arrangements.


Stay Well
In case of emergency, Henry Ford Hospital is located 4.5 miles northwest of our hotel, off of the M-10 (Lodge) Freeway at 2799 West Grand Boulevard, Detroit, Michigan 48202 phone 313.916.2600


Security will be on duty throughout the conference. Security will strictly enforce the Code of Conduct and curfew. Security will not replace the responsibility of each advisor monitoring behavior and conducting room checks at curfew. Curfew is 11:30 p.m. to 6:00 a.m.


Dress Code for CRLC

Business representatives, hotel staff and guests will be seeing DECA’s finest members—show them a professional business image.

Due to the conference format and interactive sessions, we are requesting all students and advisors follow the recommended dress code.

Friday – Business Casual
Participants may wear business casual attire on Friday, which also applies for the Dance.
Business Casual Attire – Casual slacks (e.g. Dockers), blouse or shirt, socks and casual shoes are acceptable. Jeans, t-shirts and athletic shoes are not included in business casual attire for the activities or for the dance.

Saturday Workshops and Tours – Business Attire
Dress shirt/blouse and dress skirt/slacks; dress shoes and hosiery/socks are required. A business suit, DECA blazer and ties are optional. The following items are not allowed: denim, athletic shoes, sweatshirts and t-shirts, shorts and hats.

Saturday night activity and Free Time
Neat casual clothing is acceptable. Shoes must be worn.

Sunday Closing Session
Participants may wear denim to the closing session if they are also wearing the conference t-shirt.

Unacceptable Attire
The following are unacceptable during any DECA activities: skin-tight or revealing clothing, athletic clothing, midriff-baring clothing, or clothing with suggestive or illegal phrases.