December 1-3, 2017

Omaha, Nebraska

Registration deadline is October 14, 2017

DECA’s extensive spectrum of networking opportunities, leadership development activities, competitive excellence seminars, and classroom instructional programs will converge at the 50th Annual 2017 Central Region Leadership Conference on December 1-3, 2017 in the heart of America – Omaha, Nebraska!

Embark on an adventure to IGNITE your future, FUEL your passion for a career and discover the talents you already have to become the leader you want to be! Kindle of your own fire as you make your way through the following career fields of interest and opportunities:

  • Business Management and Administration
  • Entrepreneurship
    • Gallup’s BP10 Entrepreneurial Assessment Preconference Workshop
  • Finance
  • Hospitality and Tourism
  • Marketing
  • Advertising, Promotion, and Information Management
  • DECA’s Competitive Events and Chapter Activities
  • DECA Leadership Safari – Team Challenge (hosted by TRI Leadership)

In addition to incredible general sessions and interactive leadership challenges, even the conference entertainment is FUELED and full of educational opportunities. From a “Telephone” conference-wide competition, networking opportunities, industry tours and the Leadership Safari leadership team challenge at the nation’s #1 zoo, Omaha is host to the greatest adventure you’ll have this year!

Present your students with the incomparable, FUELED experience the 2017 DECA CRLC has to offer!
DECA is the future. IGNITE. Be part of it.


Friday, December 1, 2017 Highlights

Industry Tours
With more than 15 different tour opportunities – students can experience business and industry practices with a wide variety of tour destinations. Most Tour fees are $5.00 per person per tour and are first-come, first-served.

Gallup BP10 Entrepreneurial Assessment
The world’s most successful entrepreneurs are born with rare talents. BP10 is Gallup’s newest talents-based assessment. Gallup’s research proves that the best business builders use some mix of these 10 talents to start or grow a business: Confidence, Delegator, Determination, Disruptor, Independent, Knowledge, Profitability, Relationship, Risk, and Selling. This DECA exclusive preconference workshop is $15. Space is limited to 40 students.

DECA Sessions and Business Leader Panels
On Friday evening prior to Opening Session, participants will attend their choice of two sessions whose programming is exclusively dedicated to DECA activities and focus. Presented by chapter advisors, national officers and innovators in business leadership, the sessions will focus on development, community service, relationships with business and competitive excellence.

Opening Session – IGNITE
Attendees will experience an action-packed, FUELED opening session designed to prepare you for the CRLC adventure. Produced by Cybis Communications in cooperation with CRLC 2017, this session will feature cutting edge graphics, lights, music and live action.

General Session
Anthony O’Neal – It’s that Serious!
At age 19, Anthony O’Neal was deep in debt and short on hope with no direction for where his life was headed. After hitting rock bottom, he turned his life around. He realized that the challenges he went through were a direct result of the decisions he made, which gave him the desire to help others avoid those mistakes. Anthony provides students with practical steps they can take now that will have a huge impact on the life they lead in the future. He will show them the importance of making wise decisions in order to set them up to be successful with their money, education and relationships. You can follow Anthony on Twitter @AnthonyONeal and online at


Saturday, December 2, 2017 Highlights

DECA Leadership Networking Sessions / Conference Certification

On Saturday, participants can choose from a selection of leadership sessions focusing on business/industry and leadership, creating a network of personal and professional development opportunities. These sessions are led by the experts at TRI Leadership.

Students will earn professional and leadership development certification for Saturday sessions, via text messaging. Therefore, students are encouraged to bring their cell phones. At the end of each session they will be given a code to text to a given number and they will be counted for that session. Certificates will be distributed into take-home packets.

  • Marketing
  • Finance
  • Hospitality & Tourism
  • Business Management & Administration
  • WILD Card

DECA Leadership Safari Team Challenge
Fuel your fire at the Leadership Safari at the Zoo! Take a walk on the DECA wild side at the nation’s #1 zoo! Don’t just visit the zoo…experience it DECA style! The Henry Doorly Zoo will be the backdrop Saturday afternoon as hundreds of DECA leaders join for the unforgettable adventure of the season. You’ll compete against other DECA teams from throughout the Central Region in the DECA Leadership Safari. Interspersed throughout the wild animals are hidden puzzles, leadership challenges, and clues that lead to the solution of the secret mystery only the most daring, dynamic, and dedicated DECA leaders will discover!

Imagine the Amazing Race combined with Minute to Win It with a wild dose of National Treasure and Indiana Jones and you’ve just scratched the surface of this totally unique leadership experience designed especially for Central Region DECA. Gather your team, sign up early, and get ready to Get Wild at the Central Region Leadership Safari! Special admission ticket required. $15 per participant. (Don’t worry, this zoo is WILD even in the winter! Most activities are indoors.)

Marketing and Career Fairs
Would you like to discuss career opportunities with sales and marketing companies? Are you searching for the perfect institution to start your post-secondary studies? Our Marketing and Career Fair Exhibits will help you meet all of these goals and more! Located conveniently in the Hilton Omaha, participants can visit the Marketing and Career Fair Exhibits from 8:30 a.m. to 2:30 p.m. on Saturday.

Chapter Advisor Sessions
CRLC is not just for the students! Be sure to attend workshops from DECA Professional Learning Series, as well as professional development sessions on classroom management and all you need to be a hero to your students!

DECA Central Region’s 50th Birthday Party!
After an amazing day of workshops and safari adventures bring all your energy to the DECA Central Region’s 50th Birthday Party!! It’s a party like one you’ve never seen—a rock wall challenge, inflatable obstacle course, sumo bubble suit wrestling, live music, green screen photo booth, cartoonists, video games, food and so much more! Come ready to CELEBRATE the Central Region! Don’t miss it!
*Advisors – you have an exclusive invitation to attend a reception as part of the CRLC Birthday Party. Come to relax, network and enjoy some “down time.”

Sunday, December 3, 2017 Highlights

MDA Fun Run
This 5k RUN is a FUN way to raise money for a great cause! Join us early Sunday morning in a Fun Run along Lewis & Clark Landing across The Bob Kerrey Pedestrian Bridge between Iowa and Nebraska. Participants will receive a special event t-shirt. The running fee is $15.00 per person.

Closing Session
Our closing session will gear you up to take the FIRE home with you! Central Region DECA members will be talking about this unbelievable experience in anticipation for their next DECA conference. Don’t miss it!

Closing Session, Featuring Bill Cordes
The YOGOWYPI Factor: Living from the Inside Out
YOGOWYPI: You Only Get Out What You Put In… No-one communicates this concept like Bill Cordes, The YOGOWYPI Guy. In this session we will activate, energize and engage in a message that will move us into better ways to live our days. We will also look at the true value we bring to the world by learning to live from the inside-out, and gaining our value from who we are rather than what we have, or what others think of us. The simple act of engagement in this program will give you the skills to know that who you are is enough, that you can bring value to the world, and you can create a better culture to live in. Let’s take the tools we learned here and go out into the world with the confidence that we will make an impact on our world from the inside-out!


Other things for your chapter to do:

Omaha’s Henry Doorly Zoo
Visit the world’s largest indoor desert and nocturnal exhibits along with one of the world’s largest indoor rainforests. Other world-class exhibits include the Scott Aquarium, Hubbard Orangutan Forest and Gorilla Valley, Lozier IMAX® Theater, Durham’s Bear Canyon and more. Discount tickets with transportation Friday 1-5 pm, are available for pre-purchase.

TD Ameritrade Park
It is the field of dreams for the best collegiate baseball players in the country. Come tour the home of the NCAA Division I Men’s College World Series, TD Ameritrade Park Omaha.The stadium is also home to Creighton University Men’s Baseball and the hottest concerts on tour each summer during the Red Sky Music Festival.

Discover Omaha!
A website featuring the best attractions for DECA students and advisors has been designed just for CRLC! Explore Omaha at the Downtown Old Market or Midtown Crossing!! Be sure to check it out at


Dress Code

Business representatives, press personnel, hotel staff and guests will be seeing DECA’s finest members—show them a professional business image.
Business Casual Attire for the entire conference: Due to the conference format and interactive sessions, we are requesting all students and advisors follow the recommended dress code.

Females: Business slacks or khaki pants. Polo or button up blouse, Dress shoes and hosiery/trouser socks

Males: Dress slacks or khaki pants. Polo or collared dress shirt. Dress shoes and dress socks

The following items are not allowed: denim, athletic shoes, sweatshirts and t-shirts, shorts and hats.
Closing Session – Participants are invited to dress casual, conference t-shirt is required.
Business Casual Attire During Selected Conference Activities – Casual slacks (e.g. Dockers), blouse or shirt, socks and casual shoes. Jeans, t-shirts and athletic shoes are not included in business casual attire.
Casual Attire – Neat and conservative casual clothing is acceptable. Shoes must be worn.
The following are unacceptable during any DECA activities: skin-tight or revealing clothing, athletic clothing, midriff-baring clothing, swimwear (unless swimming) and clothing with printing that is suggestive, obscene or promotes illegal activities.


Refund Policy

All cancellations must be submitted on the Official Cancellation Form to the Chartered Association Advisor in order to receive a refund. Please do not phone in corrections.
For registration cancellations e-mailed or faxed between October 15, 2017 and November 1, 2017, a $50.00 refund per registration will be issued. This applies to the registration fee only.
For registration cancellations after November 1, 2017, no refund is available.
Substitutions are allowed up to on-site registration on December 1, 2017.
The Chartered Association Advisor is responsible for all cancellations substitutions with CRLC Staff and the hotel.

Supervision Quota

The required chaperone ratio is one registered adult per 8 students. Please ensure that your registration is in accordance with this policy. All advisors will be responsible for monitoring behavior in sessions and at the conference, conducting room checks at curfew and providing supervision in the hotel.


Stay Well

In case of emergency, The Nebraska Medical Center is located 3.4 miles west of the Hilton Omaha at 42nd and Dewey Streets, Omaha, NE 68198-2401. The phone is 402-559-2000.


Security will be on duty throughout the conference. Security will strictly enforce the Code of Conduct and curfew. Security will not replace the responsibility of each advisor monitoring behavior and conducting room checks at curfew. Curfew is 12:00 a.m. to 6:00 a.m.


Hotel Information

The Hilton Omaha will serve as the headquarters hotel and will house all conference attendees. The Hilton Omaha and the CenturyLink Center Omaha are within walking distance of each other or connected via sky bridge. All delegates must reside at the assigned hotels for the conference.
Hilton Omaha, 1001 Cass Street, Omaha, NE 68102 Phone: (402) 998-3400

Housing Registration / Substitutions / Cancellations
Only Michigan DECA will be able to make and adjust room reservations. No individual reservations or individual school registrations will be accepted. If your chapter wishes to share rooms with other chapters, please make those arrangements among yourselves.


Check-In Procedure
Advisors will be responsible for obtaining room keys from the property and distributing them to their chapters. Hotel check-in begins at 3:00 p.m.

Check-Out Procedure
Prior to departure, each chapter advisor must make certain that all incidental room charges for their rooms are paid. Check-out is 12:00 noon.

Omaha properties are non-smoking. A fine will be assessed to any guest who violates this regulation.


Travel Information

Each chapter is responsible to arrange their own transportation to and from Omaha, Nebraska.

Airport Shuttles
Eppley Airfield is only five minutes from downtown, with 10 major airlines providing services to major cities in the U.S. In fact, Omaha offers non-stop service to 17 of the top 25 cities in the country.

Shuttles – The Ground Transportation Center is located inside Door #3 on the lower level of the terminal.
I-80 Navigator Airport Express: Kearney / Grand Island / York / Lincoln / Omaha – 800-888-9793
OMALiNK: Van shuttles offering transport between Omaha and Lincoln – 402-475-LiNK(5465)
OMASUX Express Shuttle: Travel to/from Omaha to Sioux City / Sioux Falls – 888-233-1131
Windstar Lines: Travel around the region – 888-494-6378
Taxis – Happy Cab, Checker Cab, Yellow Cab or Safeway Cab: 402-333-TAXI (8294)
Uber Omaha

Ground Transportation
Arrow Stagelines is the preferred ground transportation for CRLC 2017. Chapters will receive a 5% discount when they mention the DECA Central Region Leadership Conference.
School busses:
$300.00 – 3hr minimum
$50.00 – each additional hour

Motor Coaches:
40 passenger mini-coach – $500.00 – 5 hr min, $85.00 – each additional hour
54 passenger motor coach – $550.00 – 5 hr min, $85.00 – each additional hour

Carol Evers, Arrow Stage Lines

Parking at Hilton Omaha
Overnight Self-Parking: $15.00 per day with unlimited in/out privileges.
Overnight Valet Parking: $21.00 per day with unlimited in/out privileges.

Bus Parking
Bus parking is available across the street from the Hilton Omaha and surrounding the CenturyLink Center Omaha.